Archive for the “Opinion” Category

Does O’Reilly Factor into Diversity in PR?

May 6, 2017 by prtalent

So if there is no financial incentive, when does this get real for agencies and companies? Only when consumers pressure brands, and brands in turn pressure their marketing teams and agencies.

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PR Rock Stars Break on Through…

August 19, 2014 by prtalent

Technology is disruptive.  And nothing before has disrupted like the Internet.  Every day living is different.  The way we shop, vacation, date, and most profoundly how we communicate with each other has changed. And of course  the impact on communications piece  has fundamentally changed public relations.  It’s what we do.  PR practitioners serve as advocates for their clients by leveraging communications […]

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PR Salaries to Escalate in 2014

January 9, 2014 by prtalent

Salaries are trending up for PR and MarCom positions across the country. This is PR Talent’s assessment of where the stand today.

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What Will be the Hot PR Jobs in 2014

November 26, 2013 by angelsmith

On almost every candidate call I’m asked “how’s business” or “what’s the hiring picture look like?” Often with a concerned tone like… it must be hell to be a recruiter for PR jobs in this economy?!? I reply by saying that hiring has been steady and trending up since early 2010. And that’s the truth. Why?There are three sectors of […]

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Top 6 Whines

March 24, 2013 by prtalent

This is not a list of Wine Spectator 90 plus point wines… more like a list of whines from a spectator of candidate and client missteps over the last 90 plus years of my recruiting and PR career. Here we go… 1)  Why do some candidates not list their clients in their resume?  I can’t think of a reson why you […]

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PR Bunting

February 3, 2013 by prtalent

Getting into the spirit of things for the upcoming State of the Union address (I’ve already hung the red, white and blue bunting which I normally reserve for when the Yankees are in the World Series) here are a few ramblings on the State of the PR Industry for 2013… The hottest coupling in Hollywood.  The beautiful marriage of digital […]

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A Donut Hole for PR Agency Talent

October 30, 2012 by angelsmith

Aside from offering a really handy way to scoop up two or three donuts at one time, a “donut hole” has been recently used to reference the insurance coverage gap found in Medicare.

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