Spokesperson Training.
PR Talent’s Dan Lee has coached all levels of professionals in his spokesperson training program. From Agilent Technologies, Bank of America, Bill & Melinda Gates Foundation to General Motors, Microsoft and Nike, executives have improved their storytelling and message delivery skills from attending his sessions.
Dan’s career began as a radio sportscaster where he was honored by the Associated Press for his reporting and interviewing skills.
The Sessions.
Participants are taught to maximize opportunities to successfully communicate their key messages during media interviews. During this interactive session, Dan discusses the role of a spokesperson, how to understand the needs of today’s ever-changing media, the nature of the interview process, controlling the dialogue and the art of storytelling.
At the end of the half-day training, participants better understand their role as a spokesperson, are more confident in delivering a concise message, and have specific tools and tactics at their disposal to improve their performance in any interview or speaking situation. Customized written feedback is provided for ongoing learning.
The Sessions.
Participants are taught to maximize opportunities to successfully communicate their key messages during media interviews. During this interactive session, Dan discusses the role of a spokesperson, how to understand the needs of today’s ever-changing media, the nature of the interview process, controlling the dialogue and the art of storytelling.
At the end of the half-day training, participants better understand their role as a spokesperson, are more confident in delivering a concise message, and have specific tools and tactics at their disposal to improve their performance in any interview or speaking situation. Customized written feedback is provided for ongoing learning.
Areas of Emphasis.
- Interview preparation
- Sound bites and delivering 2-3 major points during an interview
- Memorable storytelling
- Understanding the media and what makes news
- Anticipating reporter questions and answer development
- Negative question / Positive answer
- Keys to a successful interview
- On-camera practice
Areas of Emphasis.
- Interview preparation
- Sound bites and delivering 2-3 major points during an interview
- Memorable storytelling
- Understanding the media and what makes news
- Anticipating reporter questions and answer development
- Negative question / Positive answer
- Keys to a successful interview
- On-camera practice
Let’s Get Started!
Just add the Spokesperson Training deposit to the Cart (below) which will initiate a consultation with Dan. Once the scope of the project is determined, a total fee amount will be set -- with the deposit applied toward the fee.
Questions? Email Dan.