Public Relations Manager

November 30, -0001 by

Public Relations Manager

b Published: November 9, 2017
Location
Job Type
Full-time
Industry
Arts/Culture, Consumer, Travel: Tourism
Job Level
Mid (4-8 yrs.)
Specialty/Skills
Media Relations Specialist

Description

Public Relations Manager

The Public Relations Manager serves as chief storyteller and institutional writer. S/he develops and executes public relations and social media strategies to increase the awareness and visibility of the organization. S/he is responsible for delivering programs that support the mission to connect to the vibrancy of art in the community.

PRIMARY FUNCTIONS:

  • Create and implement PR initiatives supporting operations. 
  • Manage the annual public relations budget.
  • Work with brand to manage the organization's voice across internal and external communication.
  • Seek opportunities for local, regional, national, and international publicity by pitching stories and distributing materials to specific media, niche audiences, industry publications, etc.
  • Develop talking points, provide media training and prep spokespeople as needed. Additionally, serve as the spokesperson as needed.
  • Develop content for press materials, blog posts, social media, website, internal communication and general marketing needs, ensuring they reach the intended audiences – local, regional, national and international. 
  • Host media tours, familiarity trips and other press and influencer groups onsite. 
  • Mentor PR Specialist, who is managed by the Director of Public Relations.
  • Develop social media strategy and, in collaboration with PR Specialist, manage day-to-day social efforts.
  • Monitor and track both social sentiment and media coverage.
  • Create and execute on-site press and community events, and collaborate with internal teams on other event needs as needed.   
  • Establish and maintain effective working relationships with key partners, external influencers and community groups. 
  • Oversee community relations initiatives, including donations program.
  • Work closely with on-site staff on publicity events.
  • Maintain and update crisis communications plans.
  • Seek and manage vendor partnerships, timelines and deliverables as needed.
  • Maintain relationships with internal departments and provide PR support for programs, products and initatives.

EDUCATION, EXPERIENCE AND SKILLS REQUIRED:

  • 5-7 years public relations experience in agency, art, hospitality, or attraction/entertainment industry with a proven track record.
  • Bachelor’s degree in public relations, communications, marketing, journalism, or related field.
  • 4-6 years Marketing/PR experience in the arts and or travel/tourism strongly preferred.
  • Demonstrated ability to work with a wide range of constituencies in a diverse community.
  • Ability to think outside of the box and react quickly.
  • Strong verbal, organizational and interpersonal skills.
  • Professional, courteous, and polite manner.
  • Leadership and team performance skills.
  • Computer skills (Microsoft Office Products).
  • Excellent written and oral communications skills.Able to work flexible hours including evenings, weekends, and off-site as required.
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