AD | Professional or Financial Services

November 30, -0001 by

AD | Professional or Financial Services

b Published: July 28, 2017
Job Type
B2B, Professional Services
Job Level
Mid (4-8 yrs.)


Our client, has an immediate opening for an Account Director to join their Professional Services team in their NYC office and more specifically work on one of their largest clients. The candidate will have the opportunity to join a team responsible for the B2B integrated marketing activities and PR for this client. They will participate in strategic planning and content creation initiatives across the entire account and can delve deep on several specific industries and/or the firm’s service lines. Industries and services that are a focus for this position are Private Equity, Financial Services, Asset Management and Advisory services like cyber security, forensic technology and the consulting side of their business. They will also help develop both traditional and social media relations strategies, and mentor and train a dedicated account team of 10 people.

This role requires a self-starter and proven client counselor with 5-8 years of integrated marketing and/or public relations experience including managing, writing (byline articles, speeches, whitepapers, etc.), analyzing research and survey results, content creation (infographics, video, etc.), media relations, and digital strategy. Experience working with professional or financial services is strongly preferred. Private equity experience is required. Additional industry expertise is also a plus (natural resources, healthcare, nonprofit, technology and life sciences, retail and consumer products etc.)

Ideal candidates will be strong counselors (both in-person and over the phone) and writers, creative problem-solvers, excellent multi-taskers, and enjoy working collaboratively with others. Candidates must have a strong counseling voice. Responsibilities include:

  • Acting as a strategist and a day-to-day team member on several business and industry lines
  • Researching and leveraging external industry and competitive insights to counsel client on program strategy and recommendations
  • Developing creative ways to engage with clients’ key audiences through digital and social media channels
  • Strategizing and creating content marketing materials, including survey reports, infographics, eBooks etc.
  • Leveraging excellent writing/editing skills in the development of media pitches, announcements, plans and thought leadership collateral
  • Pitching the media
  • Helping to design research initiatives, analyze findings and craft resulting narratives
  • Mentoring and training junior staff members, helping them to leverage their strengths and develop integrated marketing core competencies
  • Working collaboratively and productively with a team
  • Supporting organic new business development initiatives


  • 5-8 years of integrated marketing and/or PR experience (at least some of which was in the private equity space)
  • Exceptional writing and communications skills
  • Excellent organizational and planning skills; able to work quickly, prioritizing multiple assignments
  • Strong sense of client service
  • An understanding of the Professional Services industry and trends affecting it; challenges and opportunities for marketing within it. Accounting firm experience preferred
  • Intellectual curiosity, a passion for learning about a rapidly evolving industry, and a positive attitude!
  • Agency experience strongly preferred.
  • Bachelor’s degree required

Interested, please forward a copy of your resume to

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