In-house | Sr. PR Specialist, Consumer Tech

November 30, -0001 by

In-house | Sr. PR Specialist, Consumer Tech

b Published: March 27, 2017
Job Type
Consumer Technology, Technology: Hardware


Our client, a leading provider of consumer, business-to-business, and industrial digital imaging solutions has a need for a Sr. PR Specialist role in their headquarters located on Long Island. 

Position Overview:

The Sr. Public Relations Specialist implements the Public Relations plans to help build and maintain a favorable public image. He/she executes public relations activities such as plan development and implementation, message development, event planning, writing and distributing press releases, case studies and other press materials, creating and disseminating media coverage reports and monthly reports and fielding incoming media inquires.


  • Requires daily interaction with key mainstream consumer, lifestyle and trade media, from proactive pitching of product and Corporate news to the coordination of press tours, press conferences, trade shows and analyst events
  • Requires daily interaction with internal product groups
  • Helps develop communications materials, including press releases, pitch letters, messaging documents, case studies, feature articles and trend stories
  • Ability to help management make a PR plan come to life
  • Must work effectively as a member of a PR team that is dedicated to garnering positive press for the Company and its brands
  • Acts as a public relations contact for new product introductions, product launches and product reviews to enhance and support sales objectives. He/she will prepare press releases, coordinate national and regional press announcements and respond to media inquiries from press and industry analysts
  • Oversees the product review process. Ensures that products are submitted for roundups on a timely basis. Monitors an overall annual list of product and company recognition awards
  • Develops and attends trade show press briefings, manages pressroom accommodations, and conducts post show folllow up
  • Assists in speechwriting, PPT presentations and overall PR coordination of internal tracking documents
  • Confer with managers to identify industry trends and key group interests and concerns or to provide advice on business decisions
  • Ability to analyze Company and competitive media relations intel and communicate intel to Business Units
  • Coach company representatives in effective communication with the public and with employees
  • Identify and manage publicity opportunities that promote the Company and its products in print and online publications including, but not limited to, business journals, retail/business trade media outlets, industry analyst reports, enthusiast magazines, mainstream consumer lifestyle magazines, on television and radio, and over mainstream electronic media


  • The position requires a Bachelor’s Degree in Journalism, Communications or Public Relations; or equivalent experience
  • A minimum of 5 years of Public Relations experience is required
  • This position will require the incumbent to travel nationally about 25% of the time

Interested and your experience is a match, please forward a copy of your resume to

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